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Abdullah Nouman

I Get Online Stores Found on Google,
and Cited by AI.

I am an eCommerce SEO, Agentic Commerce and AI Search specialist, and the founder of WpConsults. I came up as a web developer in 2017 and moved into search, so I do not hand you a PDF and wish you luck. I do the work myself.

Work with me Read my blog
Ranked on Google, cited by AI
Shopify, WooCommerce, any platform
Developer-turned-SEO since 2017
Abdullah Nouman, eCommerce SEO and AI Search specialist, founder of WpConsults
Abdullah Nouman
Founder, WpConsults
2017 → now

The Work, and How
Search Changed Around It.

On the left, how I got here. On the right, the shifts that reshaped search since 2017, the reason the job looks nothing like it did when I started.

My path
2017
Started as a web developer, building fast, clean, SEO-ready sites. Then I noticed the harder problem was not building the site, it was getting anyone to find it.
2022
Finished a BBA and started consulting on digital strategy for startups and small businesses across the US, UK, Canada, and Australia.
2023
Went all in on SEO as its own discipline, with separate playbooks for eCommerce and local, instead of treating it as a checkbox at the end of a web project.
2024
Built GEO and entity work into every campaign, back when most agencies were still arguing about whether AI search mattered.
2025
Client brands getting cited in Google AI Overviews, ChatGPT, and Microsoft Copilot. AI visibility stopped being a bonus and became part of the standard job.
2026 Now
Focused on agentic commerce: getting product data, feeds, and pages ready for the AI assistants that now shop on the buyer’s behalf. Writing on the blog most days, and building free and freemium SEO tools to give something back to the people who taught me.
Meanwhile, in search live
Since 2017
2019
Google learns to read meaning
With BERT, Google starts using a language model to understand what a search actually means, not just the words in it. Understanding beats keyword-stuffing.
2021
Core Web Vitals become a ranking signal
Page speed and layout stability turn into an official Google ranking factor. How fast and steady your store feels now affects where it ranks.
2022
The Helpful Content Update
Google starts rewarding pages written for people over pages written for search engines. Thin, mass-produced content begins losing ground.
Nov 2022
ChatGPT arrives
A chatbot becomes a place people take their questions instead of Google. The first real crack in search as we knew it.
May 2023
Google previews AI answers
Google shows off SGE, AI-generated answers sitting on top of Search. The ten blue links suddenly have company above them.
May 2024
AI Overviews go live
Google rolls out AI Overviews in US Search, above the classic results. Being the source an AI quotes starts to matter as much as ranking.
Oct 2024
ChatGPT Search
ChatGPT starts browsing the live web and citing its sources, turning a chatbot into a genuine search engine of its own.
May 2025
Google AI Mode
Google launches a full conversational AI search mode, later expanding it to 180+ countries. Search becomes a back-and-forth, not a list.
Sep 2025
You can buy inside ChatGPT
Instant Checkout and the Agentic Commerce Protocol, built by OpenAI with Stripe, let people purchase without leaving the chat. Agentic commerce gets real.
2026
Now: agents shop for the buyer
AI assistants compare products and recommend what to buy on the shopper’s behalf. Getting found and recommended by them is the new shelf position.
A few wins

Real Campaigns,
Real Outcomes.

Results from real client work, described honestly, including the one that was not a moonshot. Full breakdowns live on the results page.

BlueCube Cold Plunge
#2
BlueCube Cold Plunge
Reached #2 for its main keyword and #1 for several others, ranking on Google and Bing and getting recommended by ChatGPT and Perplexity, ahead of its competitors.
Cell Phone Buyer Recyclers Dallas
#1 to #3
Cell Phone Buyer Recyclers Dallas
They came to me visible only on Google Maps, nowhere in organic. I built the foundation and ranked them #1 to #3 for their target keywords in Dallas.
Grill Cleaning Guys
6 states
Grill Cleaning Guys
A multi-brand grill-cleaning company that was invisible online five years ago. Today they rank #1 and dominate both search and AI against their competitors across six states.
Jolaj Office Products
#1
Jolaj Office Products
A leading office and stationery supplier in Nigeria, taken to the #1 position in their market across their full product range.
Enterprises Software Solutions
ROI+
Enterprises Software Solutions
The honest one. A short campaign, so the rankings were still maturing when it ended, but it was profitable in pure ROI terms: it earned more than it cost.
The Seki
Live
The Seki
A tote bag brand I am growing right now, structured for entity authority from day one so Google and the AI engines recognize it as it scales. In progress, no big numbers to claim yet.
Want the full picture? Screenshots, keyword data, and AI-citation proof are on the results page.
See the full results
Beyond the work

When I Am Not in a
Search Console Tab.

Life outside work is simple, and I like it that way. I am a father of three, which is the real full-time job and the one I would never quit.

I work nights. When the house goes quiet and the inbox stops moving, that is when I think clearest, usually with a cup of green tea going cold beside me because I got absorbed in something.

And when I need to reset, I look up. I can lose an embarrassing amount of time watching clouds drift across a blue sky, and I have made peace with that.

A parent and children walking together at sunset
Father of three
The real full-time job
A cup of green tea beside Abdullah Nouman's desk
Green tea, always
Fuel for the night shift
Blue sky with white clouds drifting, my favorite sky
Blue skies, slow clouds
My reset button
Abdullah Nouman's late-night workspace setup in Bangladesh
Bangladesh, after dark
My desk, quiet hours, sharp focus
Free tools & plugins

Tools I Built,
Free to Use.

Built from real client work, given away free

I build free and freemium SEO and AI-search tools and plugins, and I publish them for anyone to use, no agency required. Standalone tools, WordPress plugins, and small utilities that each do one job well, with new ones landing regularly.

Explore the tools Free & freemium
Work with me

Search That Brings Revenue,
Not Fluffy Reports.

If you run a Shopify or WooCommerce store and you want to get found on Google and recommended by AI, let’s talk. The first 30 minutes are free and there is no obligation. Think of it as a coffee-shop chat about your growth, except I will have tea.

Book a free consultation See my results first
From the blog

What I Am
Writing Now.

Breakdowns of what is actually working in search right now, from real client work, not theory.

Latest
Crawled, Currently Not Indexed: Which Pages to Fix (or Let Die)
What it really means in Search Console, and which pages to fix, merge, or leave alone.
Read the article →
Latest
Disavow Files in 2026: When NOT to Use Them
For most sites you should not. Google devalues spammy links on its own.
Read the article →
Latest
How to Improve INP on WordPress
The Core Web Vital most WordPress sites now fail, and the JavaScript diet that fixes it.
Read the article →
See all my articles
Say hello

Let’s Connect.

LinkedIn X / Twitter Ko-fi Work with me

Prefer email? Reach me directly at abdullah@wpconsults.com

WpConsults helps eCommerce brands rank on Google, get cited by AI, and grow through performance ads; all in one focused campaign.

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