Research Papers

This is where we publish the research behind WpConsults. Every paper reports a study we ran ourselves.

We write the method and the expected result down before the first capture, and we publish nulls either way. The raw data goes into a public repository with each paper, so you can re-derive every table.

  1. Preprint Version 1.1

    Query Competitiveness and Citation Source Composition in Google’s AI Overviews: Evidence From a Repeated-Measures Ecommerce Query Ladder

    A 21-query ecommerce ladder captured in four markets over six rounds. Who gets cited shifts toward small sites on the tail; how many get cited does not move at all.

    View details DOI 10.5281/zenodo.21923520