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Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
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Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
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30 minutes after last activity
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Used to monitor number of Google Analytics server requests when using Google Tag Manager
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Connects multiple page views by a user into a single Clarity session recording.
12 months
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12 months
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CLID
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