{"id":6948,"date":"2026-06-12T19:34:53","date_gmt":"2026-06-12T19:34:53","guid":{"rendered":"https:\/\/www.wpconsults.com\/?p=6948"},"modified":"2026-06-12T19:34:56","modified_gmt":"2026-06-12T19:34:56","slug":"presentations-generales-du-referencement-local-et-de-lia","status":"publish","type":"post","link":"https:\/\/www.wpconsults.com\/fr\/local-seo-and-ai-overviews\/","title":{"rendered":"Aper\u00e7u du r\u00e9f\u00e9rencement local et de l'IA : les requ\u00eates que votre outil de suivi de classement passe \u00e0 c\u00f4t\u00e9"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A pattern I see on almost every local audit: the map-pack rankings look healthy, the owner feels safe, and the calls still quietly drop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The catch is that <strong>your rank tracker and the place you are actually losing local visibility are not the same thing<\/strong>, and that gap is where the leads disappear.<\/p>\n\n\n\n<div class=\"wp-block-group wpc-takeaways is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Key Takeaways<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plain &#8220;near me&#8221; searches still get the local pack; AI Overviews show on only about 15%.<\/li>\n\n\n\n<li>Informational-local searches return an AI Overview about 77% of the time, and most trackers never check them.<\/li>\n\n\n\n<li>The AI local pack shows one or two businesses (about 32% of the old inventory) and removes the call button.<\/li>\n\n\n\n<li>Many businesses report 50 to 70% fewer calls from Maps.<\/li>\n\n\n\n<li>The path is shifting to in-answer booking, so a fast booking endpoint now matters.<\/li>\n\n\n\n<li>You find the lost queries in Search Console by query type, not by map-pack rank.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why this matters for local businesses<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Local search used to be simple: rank in the 3-pack, get the call. AI Overviews and the new AI local pack changed both halves of that.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"435\" src=\"https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/Local-pack-and-a-AI-overview-side-by-side-1024x435.avif\" alt=\"Showing Local pack and a AI overview side by side\" class=\"wp-image-6958\" srcset=\"https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/Local-pack-and-a-AI-overview-side-by-side-1024x435.avif 1024w, https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/Local-pack-and-a-AI-overview-side-by-side-300x128.avif 300w, https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/Local-pack-and-a-AI-overview-side-by-side-768x327.avif 768w, https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/Local-pack-and-a-AI-overview-side-by-side-1536x653.avif 1536w, https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/Local-pack-and-a-AI-overview-side-by-side-2048x871.avif 2048w, https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/Local-pack-and-a-AI-overview-side-by-side-18x8.avif 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">AI Overview on left | Local Pack on right side.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">They changed which searches even show a map pack, and what a person can do once they see one. If you only track rank, you miss both, and the first sign is a slow month on the phones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where your rank tracker goes blind<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your rank tracker watches the searches that have barely changed. For a plain &#8220;near me&#8221; or &#8220;plumber chicago&#8221; search, Google still shows the local pack on more than 90% of results and an AI Overview on only about 15%, according to <a href=\"https:\/\/whitespark.ca\/blog\/case-study-the-prevalence-of-ai-overviews-in-local-search\/\" rel=\"nofollow noopener\" target=\"_blank\">Whitespark&#8217;s local AI Overview research<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That group looks stable, so your tools stay green. The visibility you are losing sits in a different group of searches, one your tracker was never set up to watch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Which local queries you are losing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Split local searches into two groups. <strong>Transactional<\/strong> &#8220;near me&#8221; searches still bring up the pack.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But local searches with an <strong>informational<\/strong> angle, the &#8220;how long does an eye exam take near me&#8221; or &#8220;is X worth it in [city]&#8221; type, now return an AI Overview <strong>about 77% of the time<\/strong>. Those are the questions people ask while they are still choosing, and they are exactly the ones a map-pack tracker ignores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So on those searches you do not show up at all, and nothing in your reports tells you.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Local search type<\/th><th>What shows<\/th><th>Does your rank tracker watch it?<\/th><\/tr><\/thead><tbody><tr><td>Transactional &#8220;near me&#8221; \/ &#8220;city + service&#8221;<\/td><td>Local pack (90%+); AI Overview ~15%<\/td><td>Yes, and it looks healthy<\/td><\/tr><tr><td>Informational + hybrid local<\/td><td>AI Overview ~77%; local pack rarely<\/td><td>No, this is the gap<\/td><\/tr><tr><td>Where the AI pack does show<\/td><td>1-2 listings (~32% of old inventory), no call button<\/td><td>Partly; rank hides the lost calls<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What the AI local pack changed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Where the AI local pack does appear, it is smaller and it converts differently. <a href=\"https:\/\/www.marketingcode.com\/ai-search-joy-hawkins-32-percent-ai-local-pack-1-second-booking-jun-2026\/\" rel=\"nofollow noopener\" target=\"_blank\">Joy Hawkins&#8217; research<\/a> found it surfaces only about 32% of the businesses the old 3-pack did (5,943 against 18,330 across the same searches), usually one or two listings instead of three.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also removes the call button, and businesses have reported <strong>50 to 70% fewer calls from Maps<\/strong> as a result.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google is pushing the action into the answer itself. For &#8220;HVAC repair near me&#8221;, AI Mode wants to book the slot directly through your scheduling endpoint, so a fast, bookable endpoint is becoming part of local visibility, not just a website nicety.<\/p>\n\n\n\n<figure class=\"svg-chart-graph\"><svg viewBox=\"0 0 820 340\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-label=\"Plain near-me searches show the local pack and are tracked; informational and hybrid local searches show AI Overviews and go untracked, where local visibility is lost.\">\n<defs><marker id=\"arr-tip\" markerWidth=\"9\" markerHeight=\"9\" refX=\"6\" refY=\"3\" orient=\"auto\"><path d=\"M0,0 L7,3 L0,6 z\" fill=\"context-stroke\"\/><\/marker><\/defs>\n<rect class=\"box\" x=\"340\" y=\"20\" width=\"150\" height=\"46\" rx=\"8\"\/>\n<text class=\"lbl\" x=\"415\" y=\"48\" text-anchor=\"middle\">Local searcher<\/text>\n<rect class=\"lane\" x=\"30\" y=\"110\" width=\"350\" height=\"200\" rx=\"10\"\/>\n<text class=\"hd\" x=\"50\" y=\"138\">Plain &#8220;near me&#8221; \/ city + service<\/text>\n<rect class=\"ok\" x=\"55\" y=\"155\" width=\"300\" height=\"52\" rx=\"8\"\/>\n<text class=\"lbl\" x=\"205\" y=\"186\" text-anchor=\"middle\">Local pack shows (90%+)<\/text>\n<text class=\"sub\" x=\"55\" y=\"232\">AI Overview only ~15%<\/text>\n<rect class=\"badge-green\" x=\"55\" y=\"252\" width=\"120\" height=\"24\" rx=\"6\"\/>\n<text class=\"badge-text\" x=\"115\" y=\"268\" text-anchor=\"middle\">TRACKED<\/text>\n<rect class=\"lane\" x=\"440\" y=\"110\" width=\"350\" height=\"200\" rx=\"10\"\/>\n<text class=\"hd\" x=\"460\" y=\"138\">Informational + hybrid local<\/text>\n<rect class=\"dead\" x=\"465\" y=\"155\" width=\"300\" height=\"52\" rx=\"8\"\/>\n<text class=\"lbl\" x=\"615\" y=\"186\" text-anchor=\"middle\">AI Overview shows (~77%)<\/text>\n<text class=\"sub\" x=\"465\" y=\"232\">local pack rarely appears<\/text>\n<rect class=\"badge-red\" x=\"465\" y=\"252\" width=\"210\" height=\"24\" rx=\"6\"\/>\n<text class=\"badge-text\" x=\"570\" y=\"268\" text-anchor=\"middle\">UNTRACKED = MISSED<\/text>\n<line class=\"arr-ok\" x1=\"380\" y1=\"66\" x2=\"230\" y2=\"106\" marker-end=\"url(#arr-tip)\"\/>\n<line class=\"arr-dead\" x1=\"450\" y1=\"66\" x2=\"600\" y2=\"106\" marker-end=\"url(#arr-tip)\"\/>\n<\/svg><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to find the lost queries in Search Console<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To see it, stop leaning on the rank tracker and go to Search Console. Split your local queries into the two groups, transactional and informational, then check which informational ones now return an AI Overview.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The distance between &#8220;we still rank&#8221; and &#8220;we still get called&#8221; is your real exposure, and it only shows when you look at the right group of searches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From there the work is familiar. Write real content for the informational-local questions buyers actually ask, keep your name, address, and phone consistent so Google trusts you as the business to surface, and make sure someone can reach or book you even without a call button.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The March 2026 update also rewarded review recency and owner responses over raw review count, so active profiles recovered while stale ones with high counts slipped (<a href=\"https:\/\/www.seroundtable.com\/google-ai-overview-local-pack-drops-40773.html\" rel=\"nofollow noopener\" target=\"_blank\">Search Engine Roundtable<\/a>). Staying on top of reviews now pays twice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the local version of the method in our piece on <a href=\"https:\/\/www.wpconsults.com\/ai-overview-traffic-loss-measure\/\">measuring which queries lose traffic to AI Overviews<\/a>, and the <a href=\"https:\/\/www.wpconsults.com\/what-should-be-consistent-in-local-seo-strategy\/\">consistency basics for local SEO<\/a> matter more here, not less.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">My take<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In my view, <strong>the rank tracker is no longer enough for local<\/strong>. Treating map-pack position as your health metric is how you lose ground without seeing it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I would watch the informational-local queries in Search Console, keep your entity and contact details consistent, stay active on reviews, and make sure people can reach or book you where the call button is gone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The businesses that adjust to how people actually search now will hold their ground. The ones still reporting a healthy 3-pack will keep wondering where the calls went.<\/p>\n\n\n\n<div class=\"wp-block-group wpc-post-cta is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Worried your local visibility is slipping without showing it?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is exactly the kind of gap I check on an audit. <a href=\"https:\/\/wpconsults.com\/contact\/\" rel=\"nofollow noopener\" target=\"_blank\">Contact us<\/a> or <a href=\"mailto:info.wpconsults@gmail.com\">email me<\/a>, and we will see whether the AI shift is quietly costing you calls.<\/p>\n<\/div>\n\n\n\n<div id=\"article-update-logs\" class=\"wp-block-group wpc-changelog is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Update Logs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>12 Jun 2026<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Moved Key Takeaways, CTA, and update logs to class-based blocks (no inline styles).<\/li>\n\n\n\n<li>Made the diagram class-based and dark-mode aware.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>11 Jun 2026<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Published. Consolidated three earlier drafts.<\/li>\n\n\n\n<li>Verified the local AI Overview stats.<\/li>\n\n\n\n<li>Added the AI-local-pack section, the booking-endpoint point, and the diagram.<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Votre classement dans le pack de cartes peut sembler satisfaisant, alors que les aper\u00e7us de l'IA prennent en compte les requ\u00eates locales que votre outil de suivi ne v\u00e9rifie jamais. C'est l\u00e0 que vous perdez en visibilit\u00e9, et voici comment la retrouver.<\/p>","protected":false},"author":1,"featured_media":6939,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kb_optimizer_status":2,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"rank_math_title":"Local SEO and AI Overviews: The Queries Trackers Miss","rank_math_description":"Map-pack rank looks healthy while AI Overviews take the informational-local queries your tracker ignores. How to find the lost queries and protect your calls.","rank_math_focus_keyword":"local seo ai overviews","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[104,79],"tags":[],"class_list":["post-6948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geo-aeo-ai-seo","category-local-seo-strategy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/Local-AI-Overviews.avif","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pboFy3-1O4","jetpack-related-posts":[{"id":6405,"url":"https:\/\/www.wpconsults.com\/fr\/ai-overview-traffic-loss-measure\/","url_meta":{"origin":6948,"position":0},"title":"Aper\u00e7u de l'IA Perte de trafic : comment mesurer les requ\u00eates qui saignent r\u00e9ellement","author":"Abdullah Nouman","date":"juin 1, 2026","format":false,"excerpt":"Deux th\u00e8ses circulent actuellement au sujet de l'AIO : \" L'AIO fait chuter le trafic \" et \" Soyez r\u00e9f\u00e9renc\u00e9 et gagnez plus de clics \". Les deux sont vraies, mais pour des requ\u00eates diff\u00e9rentes. Voici comment d\u00e9terminer laquelle s'applique \u00e0 votre cas.","rel":"","context":"In &quot;GEO\/AEO\/AI SEO&quot;","block_context":{"text":"GEO\/AEO\/AI SEO","link":"https:\/\/www.wpconsults.com\/fr\/category\/geo-aeo-ai-seo\/"},"img":{"alt_text":"AI Overview Traffic Loss: How to Measure Which Queries Actually Bleed","src":"https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/image-1.avif","width":350,"height":200,"srcset":"https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/image-1.avif 1x, https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/image-1.avif 1.5x, https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/image-1.avif 2x"},"classes":[]},{"id":6392,"url":"https:\/\/www.wpconsults.com\/fr\/schema-markup-ai-citations\/","url_meta":{"origin":6948,"position":1},"title":"Schema Markup ne vous permet pas d'obtenir des citations AI (voici ce que les donn\u00e9es de 1 885 pages montrent en r\u00e9alit\u00e9)","author":"Abdullah Nouman","date":"juin 1, 2026","format":false,"excerpt":"L'argumentaire sur les sch\u00e9mas pour l'IA rel\u00e8ve essentiellement de la fiction. Les donn\u00e9es montrent une augmentation quasi nulle des citations ; voici ce qui d\u00e9termine r\u00e9ellement la visibilit\u00e9 de l'IA, et comment la tester vous-m\u00eame.","rel":"","context":"In &quot;GEO\/AEO\/AI SEO&quot;","block_context":{"text":"GEO\/AEO\/AI SEO","link":"https:\/\/www.wpconsults.com\/fr\/category\/geo-aeo-ai-seo\/"},"img":{"alt_text":"Schema Markup Does Not Buy You AI Citations","src":"https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/Schema-Markup-Does-Not-Buy-You-AI-Citations-e1781426351604.avif","width":350,"height":200,"srcset":"https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/Schema-Markup-Does-Not-Buy-You-AI-Citations-e1781426351604.avif 1x, https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/Schema-Markup-Does-Not-Buy-You-AI-Citations-e1781426351604.avif 1.5x, https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/Schema-Markup-Does-Not-Buy-You-AI-Citations-e1781426351604.avif 2x"},"classes":[]},{"id":6395,"url":"https:\/\/www.wpconsults.com\/fr\/do-statistics-improve-ai-citations\/","url_meta":{"origin":6948,"position":2},"title":"Les statistiques am\u00e9liorent-elles les citations en IA ? Mise \u00e0 l'\u00e9preuve du corpus statistique GEO","author":"Abdullah Nouman","date":"juin 14, 2026","format":false,"excerpt":"\" Ajoutez 15 indicateurs pour obtenir 501 citations suppl\u00e9mentaires de l'IA. \" La plupart des indicateurs GEO sont des variantes d'un article publi\u00e9 en 2023. Voici ce que l'\u00e9tude a r\u00e9ellement mesur\u00e9, et comment le tester sur votre propre contenu.","rel":"","context":"In &quot;GEO\/AEO\/AI SEO&quot;","block_context":{"text":"GEO\/AEO\/AI SEO","link":"https:\/\/www.wpconsults.com\/fr\/category\/geo-aeo-ai-seo\/"},"img":{"alt_text":"Does statistics lift AI citation","src":"https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/Does-statistics-lift-AI-citation-e1781404935484.avif","width":350,"height":200,"srcset":"https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/Does-statistics-lift-AI-citation-e1781404935484.avif 1x, https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/Does-statistics-lift-AI-citation-e1781404935484.avif 1.5x, https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/Does-statistics-lift-AI-citation-e1781404935484.avif 2x"},"classes":[]},{"id":2100,"url":"https:\/\/www.wpconsults.com\/fr\/semantic-seo-guide\/","url_meta":{"origin":6948,"position":3},"title":"Guide ultime du r\u00e9f\u00e9rencement s\u00e9mantique 2024","author":"Abdullah Nouman","date":"novembre 25, 2023","format":false,"excerpt":"Principaux enseignements Le r\u00e9f\u00e9rencement s\u00e9mantique donne la priorit\u00e9 \u00e0 la compr\u00e9hension de l'intention de l'utilisateur et \u00e0 la fourniture d'un contenu correspondant \u00e0 ses besoins. Le r\u00e9f\u00e9rencement s\u00e9mantique gagne en importance \u00e0 mesure que les moteurs de recherche saisissent mieux le langage naturel et le contexte. La mise en \u0153uvre de techniques de r\u00e9f\u00e9rencement s\u00e9mantique am\u00e9liore le classement des sites web, attire plus de visiteurs et g\u00e9n\u00e8re plus de prospects. Qu'est-ce que le r\u00e9f\u00e9rencement s\u00e9mantique ? Le r\u00e9f\u00e9rencement s\u00e9mantique est...","rel":"","context":"In &quot;SEO&quot;","block_context":{"text":"SEO","link":"https:\/\/www.wpconsults.com\/fr\/category\/best-seo-practices\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.wpconsults.com\/wp-content\/uploads\/2024\/05\/WpConsults-Default-post-thumbnail-jpg.webp?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.wpconsults.com\/wp-content\/uploads\/2024\/05\/WpConsults-Default-post-thumbnail-jpg.webp?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.wpconsults.com\/wp-content\/uploads\/2024\/05\/WpConsults-Default-post-thumbnail-jpg.webp?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.wpconsults.com\/wp-content\/uploads\/2024\/05\/WpConsults-Default-post-thumbnail-jpg.webp?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.wpconsults.com\/wp-content\/uploads\/2024\/05\/WpConsults-Default-post-thumbnail-jpg.webp?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2822,"url":"https:\/\/www.wpconsults.com\/fr\/seo-for-moving-company-website\/","url_meta":{"origin":6948,"position":4},"title":"Comment optimiser le r\u00e9f\u00e9rencement d'un site web d'entreprise de d\u00e9m\u00e9nagement","author":"Abdullah Nouman","date":"f\u00e9vrier 6, 2024","format":false,"excerpt":"Se lancer dans l'optimisation du r\u00e9f\u00e9rencement pour son entreprise de d\u00e9m\u00e9nagement est une d\u00e9marche strat\u00e9gique \u00e0 l'\u00e8re du num\u00e9rique. Dans ce guide, je ne me contenterai pas de pr\u00e9senter les \u00e9tapes essentielles, mais je fournirai \u00e9galement des exemples concrets et des explications int\u00e9ressantes pour vous permettre de naviguer en toute confiance dans le paysage du r\u00e9f\u00e9rencement. 1. Effectuer une recherche par mots-cl\u00e9s Utiliser un outil...","rel":"","context":"In &quot;SEO&quot;","block_context":{"text":"SEO","link":"https:\/\/www.wpconsults.com\/fr\/category\/best-seo-practices\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.wpconsults.com\/wp-content\/uploads\/2024\/05\/WpConsults-Default-post-thumbnail-jpg.webp?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.wpconsults.com\/wp-content\/uploads\/2024\/05\/WpConsults-Default-post-thumbnail-jpg.webp?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.wpconsults.com\/wp-content\/uploads\/2024\/05\/WpConsults-Default-post-thumbnail-jpg.webp?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.wpconsults.com\/wp-content\/uploads\/2024\/05\/WpConsults-Default-post-thumbnail-jpg.webp?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.wpconsults.com\/wp-content\/uploads\/2024\/05\/WpConsults-Default-post-thumbnail-jpg.webp?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6429,"url":"https:\/\/www.wpconsults.com\/fr\/product-schema-ai-shopping-agents\/","url_meta":{"origin":6948,"position":5},"title":"Non, le Product Schema ne vous fera pas entrer dans les paniers d'achat de l'IA (le Feed le fera)","author":"Abdullah Nouman","date":"juin 5, 2026","format":false,"excerpt":"L'ajout d'un sch\u00e9ma de produit ne permet pas \u00e0 votre magasin de figurer dans les paniers d'achat de l'IA. Les agents effectuent des transactions par l'interm\u00e9diaire de flux commerciaux tels que UCP et ACP. Voici ce qui permet l'inclusion.","rel":"","context":"In &quot;eCommerce SEO&quot;","block_context":{"text":"eCommerce SEO","link":"https:\/\/www.wpconsults.com\/fr\/category\/best-seo-practices\/ecommerce-seo\/"},"img":{"alt_text":"Product schema and AI Shopping cart","src":"https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/get-ready-for-AI-shopping-feed-not-scema.avif","width":350,"height":200,"srcset":"https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/get-ready-for-AI-shopping-feed-not-scema.avif 1x, https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/get-ready-for-AI-shopping-feed-not-scema.avif 1.5x, https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/get-ready-for-AI-shopping-feed-not-scema.avif 2x, https:\/\/www.wpconsults.com\/wp-content\/uploads\/2026\/06\/get-ready-for-AI-shopping-feed-not-scema.avif 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.wpconsults.com\/fr\/wp-json\/wp\/v2\/posts\/6948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wpconsults.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wpconsults.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wpconsults.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wpconsults.com\/fr\/wp-json\/wp\/v2\/comments?post=6948"}],"version-history":[{"count":10,"href":"https:\/\/www.wpconsults.com\/fr\/wp-json\/wp\/v2\/posts\/6948\/revisions"}],"predecessor-version":[{"id":6961,"href":"https:\/\/www.wpconsults.com\/fr\/wp-json\/wp\/v2\/posts\/6948\/revisions\/6961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wpconsults.com\/fr\/wp-json\/wp\/v2\/media\/6939"}],"wp:attachment":[{"href":"https:\/\/www.wpconsults.com\/fr\/wp-json\/wp\/v2\/media?parent=6948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wpconsults.com\/fr\/wp-json\/wp\/v2\/categories?post=6948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wpconsults.com\/fr\/wp-json\/wp\/v2\/tags?post=6948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}