{"id":2990,"date":"2024-03-15T18:11:17","date_gmt":"2024-03-15T18:11:17","guid":{"rendered":"https:\/\/wpconsults.com\/?p=2990"},"modified":"2024-03-15T18:12:01","modified_gmt":"2024-03-15T18:12:01","slug":"votre-theme-wordpress-nuit-il-a-votre-referencement-2","status":"publish","type":"post","link":"https:\/\/www.wpconsults.com\/fr\/votre-theme-wordpress-nuit-il-a-votre-referencement-2\/","title":{"rendered":"Votre th\u00e8me WordPress nuit-il \u00e0 votre r\u00e9f\u00e9rencement ? Comment choisir judicieusement"},"content":{"rendered":"<p class=\"wp-block-paragraph\">WordPress est une plateforme fantastique pour la cr\u00e9ation de sites web : elle est flexible, puissante et b\u00e9n\u00e9ficie d'une \u00e9norme communaut\u00e9 d'utilisateurs. Mais avec la multitude de th\u00e8mes disponibles, comment savoir si le joli design sur lequel vous avez jet\u00e9 votre d\u00e9volu a \u00e9t\u00e9 con\u00e7u en tenant compte du succ\u00e8s des moteurs de recherche ? Un th\u00e8me WordPress mal con\u00e7u peut avoir un impact n\u00e9gatif direct sur vos efforts de r\u00e9f\u00e9rencement. Plongeons dans le vif du sujet !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment un th\u00e8me WordPress peut-il affecter votre r\u00e9f\u00e9rencement ?<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2990_12c324-b4:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2990_12c324-b4 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2990_12c324-b4 ul.kt-svg-icon-list{grid-row-gap:30px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2990_12c324-b4 .kb-svg-icon-wrap{color:#d1d1d1;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2990_12c324-b4 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:13px;}.kt-svg-icon-list-items2990_12c324-b4 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2990_12c324-b4 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2990_f79809-39 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2990_f79809-39\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Vitesse :<\/strong> La vitesse du site est un facteur essentiel pour le r\u00e9f\u00e9rencement. Les th\u00e8mes surcharg\u00e9s de code, d'images de grande taille ou de fonctionnalit\u00e9s excessives peuvent ralentir votre site et rendre les visiteurs (et les moteurs de recherche) impatients.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2990_dccb58-69 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2990_dccb58-69\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>R\u00e9activit\u00e9 mobile :<\/strong> Le nombre de personnes effectuant des recherches sur des appareils mobiles n'a jamais \u00e9t\u00e9 aussi \u00e9lev\u00e9. Votre th\u00e8me <em>doit<\/em> s'adapter parfaitement aux diff\u00e9rentes tailles d'\u00e9cran, sinon Google vous p\u00e9nalisera dans les classements.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2990_066220-31 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2990_066220-31\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Code propre :<\/strong> Les th\u00e8mes mal cod\u00e9s peuvent \u00eatre source de confusion pour les moteurs de recherche. Une structure HTML s\u00e9mantique (titres, paragraphes, etc.) aide les moteurs de recherche \u00e0 comprendre l'importance de votre contenu.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2990_18279f-34 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2990_18279f-34\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Sch\u00e9ma de balisage :<\/strong> Le balisage Schema fournit aux moteurs de recherche un contexte suppl\u00e9mentaire sur votre contenu. Certains th\u00e8mes prennent en charge ce balisage en mode natif, ce qui vous donne un avantage en mati\u00e8re de r\u00e9f\u00e9rencement.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2990_a40a64-0a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2990_a40a64-0a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Mises \u00e0 jour r\u00e9guli\u00e8res :<\/strong> Les th\u00e8mes obsol\u00e8tes peuvent pr\u00e9senter des failles de s\u00e9curit\u00e9 et des probl\u00e8mes de compatibilit\u00e9 avec les plugins. Cela nuit indirectement au r\u00e9f\u00e9rencement, car un site compromis est une mauvaise nouvelle.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment choisir un th\u00e8me WordPress favorable \u00e0 l'optimisation des moteurs de recherche<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2990_e5cb5a-08:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2990_e5cb5a-08 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2990_e5cb5a-08 ul.kt-svg-icon-list{grid-row-gap:30px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2990_e5cb5a-08 .kb-svg-icon-wrap{color:#d1d1d1;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2990_e5cb5a-08 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:13px;}.kt-svg-icon-list-items2990_e5cb5a-08 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2990_e5cb5a-08 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2990_89048a-5c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2990_89048a-5c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Donner la priorit\u00e9 \u00e0 la rapidit\u00e9 :<\/strong> Recherchez des th\u00e8mes dont les d\u00e9monstrations pr\u00e9sentent des temps de chargement rapides. Des outils tels que Google PageSpeed Insights peuvent vous aider \u00e0 analyser la vitesse d'un th\u00e8me.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2990_3767f6-c6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2990_3767f6-c6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>V\u00e9rifier la compatibilit\u00e9 avec les t\u00e9l\u00e9phones portables :<\/strong> Utilisation <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" rel=\"nofollow noopener\" target=\"_blank\">L'outil Google Mobile-Friendly Test<\/a> pour \u00e9valuer le rendu du th\u00e8me sur diff\u00e9rents appareils.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2990_a0c900-43 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2990_a0c900-43\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Choisissez des sources r\u00e9put\u00e9es :<\/strong> Les th\u00e8mes gratuits peuvent \u00eatre tentants, mais ils manquent souvent d'assistance ou de mises \u00e0 jour. Envisagez des th\u00e8mes premium provenant de d\u00e9veloppeurs reconnus ou de l'annuaire officiel des th\u00e8mes WordPress.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2990_aa7360-ac .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2990_aa7360-ac\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Lire les commentaires :<\/strong> Recherchez les avis mentionnant la vitesse, la qualit\u00e9 du code et les fonctions de r\u00e9f\u00e9rencement d'un th\u00e8me.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2990_71a8a0-51 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2990_71a8a0-51\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Fonctionnalit\u00e9s contre gonflement :<\/strong> Un \u00e9quilibre est n\u00e9cessaire \u00e0 cet \u00e9gard. Choisissez un th\u00e8me avec les fonctionnalit\u00e9s dont vous avez besoin, mais \u00e9vitez ceux qui sont surcharg\u00e9s de cloches et de sifflets rarement utilis\u00e9s.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conseils suppl\u00e9mentaires<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2990_5ce78b-78:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2990_5ce78b-78 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2990_5ce78b-78 ul.kt-svg-icon-list{grid-row-gap:30px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2990_5ce78b-78 .kb-svg-icon-wrap{color:#d1d1d1;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2990_5ce78b-78 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:13px;}.kt-svg-icon-list-items2990_5ce78b-78 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2990_5ce78b-78 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2990_efe4bb-c2 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2990_efe4bb-c2\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Utilisez un plugin SEO :<\/strong>\u00a0Des plugins comme <strong>Yoast SEO<\/strong> ou <strong><a title=\"\" class=\"aalmanual\" target=\"_blank\"  rel=\"nofollow\"   href=\"https:\/\/rankmath.com\/?ref=pixelydgroup\">Rang Math<\/a>Ce site utilise des liens d'affiliation pour promouvoir des produits et services recommand\u00e9s.<\/strong> ajouter des fonctions d'optimisation SEO plus pouss\u00e9es, quel que soit votre th\u00e8me.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2990_edbaf4-59 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2990_edbaf4-59\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Optimiser les images :<\/strong>&nbsp;Il faut toujours compresser les images avant de les t\u00e9l\u00e9charger pour maintenir la vitesse du site.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2990_9c4db6-10 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2990_9c4db6-10\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkSquare kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>H\u00e9bergement fiable :<\/strong>&nbsp;Un fournisseur d'h\u00e9bergement rapide et fiable est la cl\u00e9 d'un bon r\u00e9f\u00e9rencement.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce n'est pas qu'une question d'apparence<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il peut \u00eatre tentant d'opter pour un th\u00e8me visuellement \u00e9poustouflant, mais il ne faut pas n\u00e9gliger l'impact qu'il a sur votre r\u00e9f\u00e9rencement. 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