---
url: 'https://www.wpconsults.com/fact-check-team/'
language: 'en'
title: 'Fact-Check Team'
author:
  name: 'Abdullah Nouman'
  url: 'https://www.wpconsults.com/author/nouman/'
date: '2026-07-11T03:37:03-05:00'
modified: '2026-07-11T09:30:15-05:00'
type: 'page'
image: 'https://www.wpconsults.com/wp-content/uploads/2024/05/WpConsults-Default-post-thumbnail-jpg.webp'
published: true
---

# Fact-Check Team

Before a claim earns a place in an article on this site, it has to survive a check against the original source. This page explains how that check works, what we refuse to do, and how we fix things when we get them wrong.

 

## What we check against

 

Fact-checking here is not one person searching for a number that fits. Every draft is checked against a set of reference libraries I built and keep updating.

 

- **A source-verified base.** Claims traced back to the original: the documentation, the study, the data set. A blog quoting a blog is not a source, and it never counts as one here.
- **A myth and weak-narrative library.** The industry claims that keep circulating and do not survive scrutiny. If a draft leans on one, it gets pulled, even when the claim is popular.
- **A compliance and risk library.** Claims that are legally or commercially risky to make, so we do not make them, and so we can warn you when someone else does.
- **A reality filter.** Advice that sounds smart in a conference talk but dies on contact with a real store owner’s budget, team, and time.
- **Our own data.** Real numbers from client Search Console and Analytics accounts, used where they answer the question better than a borrowed statistic. When a number is ours, we say so.

 

## How we verify a claim

 

1. **Isolate the claim.** Separate the facts from the opinion and the analysis, because only the facts need sourcing. Judgment is allowed to be judgment, as long as it is labeled as such.
2. **Find the primary source.** The original document or data set, not a secondhand write-up repeating it.
3. **Grade it.** Every claim comes back supported, qualified, or contradicted. Supported stays as written. Qualified gets softened until it matches what the evidence actually says. Contradicted gets cut or corrected.
4. **Pressure-test interested sources.** When the source benefits from the claim it is making, Google included, we treat it as a position rather than a fact, and we tell you where the honest disagreement sits.
5. **Cut what will not verify.** Anything we cannot trace to a credible source is removed or clearly flagged. We would rather say less than say something we cannot stand behind.

 

## What we refuse to do

 

- **Invent a statistic or a quote.** Not to fill a gap, not to sound authoritative, not ever. If we do not have a real number, you will not see one.
- **Treat one vendor’s word as settled.** A single interested source is a claim, not proof.
- **Keep a claim we cannot source.** If it will not trace back, it comes out, however much we liked the line.
- **Round a number up to make it land harder.** A real, smaller number beats an inflated one every time, because credibility is the only thing here that compounds.

 

## Corrections

 

We are careful, but nobody publishing at a real pace is perfect. When we find an error, or a reader points one out, we fix the article and note that it was updated, with the date.

 

If a correction changes the takeaway, we say what changed rather than quietly swapping a word. Trust is worth more to me than looking flawless.

 

**Found something that does not hold up?** Email us at **editorial@wpconsults.com** and I will look into it personally.

 

## A note on tools

 

Software, including AI, helps gather and cross-check sources quickly, which is the slow part of this work. The verdict on whether a claim survives is human, and it is mine.

 

## Who is accountable

 

**Abdullah Nouman**, founder of WpConsults. I make the final call on every claim published here. If something on this site is wrong, that is on me, not on a tool.

 

[Read my full profile](https://www.wpconsults.com/abdullah-nouman/), see [how our content gets made](https://www.wpconsults.com/content-team/), or [book a free consultation](https://www.wpconsults.com/work-with-wpconsults/) if you want to work together.